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Hello Brand Packaging Reader,
Color choice, accuracy and consistency is crucial in packaging design. In this Must-See Product feature, we take a look at how implementing a color reference system allows designers to select and compare hundreds of on-trend hues for any packaging project.
Kristin Joker
Editorial Director: BRANDPACKAGING, Packaging Strategies and Flexible Packaging
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Sponsored by
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| 294 New Pantone Colors Let You Color With Confidence
Pantone has leveraged the international trend-spotting intelligence of the Pantone Color Institute™ to create the most comprehensive color collection to date, so you can confidently achieve more trend-relevant colors throughout your design process. Learn more about how the 2,161 colors of the Pantone Matching System (PMS) can make your packaging projects a success.
Learn How
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| Update Your Formula Guide Now!
The Pantone Formula Guide is the color reference used around the world for inspiration, specification, and accuracy in packaging design. With the addition of 294 market-driven, trend-relevant colors this reference has become even more valuable, allowing designers to quickly select, communicate, and compare colors across the full spectrum of packaging projects. Update your Formula Guide to ensure you have access to every color available.
Get It Now
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| Translate Every Pantone Color into CMYK, HTML & RGB!
The Color Bridge Guides, which show the Pantone Matching System’s spot colors side-by-side with their CMYK equivalent as well as RGB and HTML values, have evolved in more ways than one. The new Color Bridge not only includes the 294 new Pantone colors, but is now also produced using the G7 calibration methodology used by most printers today. This means every single color has new CMYK values, so you can choose color like a hero, even when process printing is required.
Find Out How
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| View, Share and Communicate All Pantone Colors
Pantone’s Solid Chip Books allow you to view, share and reference Pantone spot colors so you can easily ensure everyone involved in the packaging development process, from Brand Managers to Printers, is on the same page. Make sure you have access to all 2,161 Pantone colors, including the 294 new colors, with the newest Chip Books.
Yes! I Want One!
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More from BRAND PACKAGING
HOW THE PSYCHOLOGY OF COLOR REINFORECES BRAND IDENTITY
Our brains respond to specific colors differently, and this can influence our mood, behavior and decision-making. Read More
BASEBALL AND THE ART OF DESIGN
How a “minor” league baseball team’s branding made a major impact. Read More
THE IMPORTANCE OF COLOR IN CONSUMER PACKAGING
Whatever your brand, your product line will be more appealing if the color is consistent across your entire packaging line. Read More
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